Firebase free-tier usage
Recommended website figures — not LeadLix software caps.
Use these levels if you want about a 40% margin (plan at roughly 60% of Google's free Firebase quota). Same idea throughout: CRM + WhatsApp + a campaign + light automations in one Firebase project.
Safe on Google's free Firebase usage (40% margin): about 20 users, 10,000 leads, 250 incoming + 250 outgoing WhatsApp messages/day, 250 campaign recipients/day, 250 automation runs/day, and ~3 GB files.
Monthly add: about 4,000 new leads, 7,500 incoming + 7,500 outgoing WhatsApp, 6,000 campaign messages, 7,500 automation runs.
WhatsApp / Twilio charges are separate. These are recommended levels, not software limits.
Daily — what you can add / do
| Module | Safe daily |
|---|---|
| Team users (working in the app) | 20 |
| New CRM leads (manual) | 60 |
| Lead import | 300 leads |
| Contacts / customers created | 60 |
| Tasks created | 60 |
| Follow-ups created | 60 |
| WhatsApp incoming | 250 messages |
| WhatsApp outgoing | 250 messages |
| Campaign recipients | 250 |
| Automation runs | 250 |
| File / document uploads | 50 |
| WhatsApp media uploads | 50 |
Do not run max import + max campaign + max WhatsApp on the same day.
Monthly — what you can add
| Module | Safe monthly add |
|---|---|
| Team users | 20 |
| New CRM leads (manual + import) | 4,000 |
| Contacts / customers | 2,000 |
| Tasks | 2,000 |
| Follow-ups | 2,000 |
| WhatsApp incoming | 7,500 messages |
| WhatsApp outgoing | 7,500 messages |
| Campaign recipients | 6,000 |
| Automation runs | 7,500 |
| Files / documents | 1,200 uploads |
| WhatsApp media | 1,200 uploads |
Monthly — what you can keep stored
| Module | Safe stored total |
|---|---|
| CRM leads | 10,000 |
| Contacts | 6,000 |
| Customers | 4,000 |
| Tasks | 10,000 |
| Follow-ups | 10,000 |
| Activities / notes | 10,000 |
| WhatsApp message history | ~25,000 messages |
| Files + WhatsApp media together | ~3,000 files / ~3 GB |
What this is (and is not)
- Guidance for staying comfortably inside Google's free Firebase Spark quota with a 40% safety margin.
- Assumes one Firebase project running LeadLix CRM, WhatsApp, one campaign, and light automations.
- Not a cap in LeadLix. The CRM itself does not limit you to these numbers.
- WhatsApp Business API / Twilio (or other messaging) fees are billed by those providers, separate from Firebase.
- If you grow past this, move the Firebase project to a paid Blaze plan — Google bills only for usage above the free allotment.
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